Women’s group travel is flourishing…and Today’s Woman Traveller ‘gets it’!


Yes, it’s a niche travel market...a market that continues to gain momentum! More and more women are coming together, going on tour to see and experience beautiful worldwide locations. According to the Boston Globe, women make up 54% of affluent travellers – that number is up 42% from 2010 statistics.

One of the pioneers of women’s specialty tours is Debbie Lloyd. Debbie has a long and fulfilling career in the travel business. Her passion and first love is people and travel. So how natural is it that she was one of the first in her industry to offer tours specifically for women. This year, Debbie celebrates 15 years offering women-only group tours. In 2002, she created a division of her travel company and called it Canadian Woman Traveller. Then two years ago re-branded that division to Today’s Woman Traveller. 

Debbie says, “We continue to connect with women who want to travel. They either have a partner who doesn’t want to travel or they have trouble convincing friends to travel to the same places they want to go.” Debbie has found that by offering women a group experience, they share the trip with others who have similar travel interests, they never have to eat alone in restaurants and they are guided through places they might not feel comfortable travelling to independently.

Debbie’s passion for travel began over 40 years ago apprenticing in a travel agency. While organizing custom travel arrangements for missionaries all over the world, she gained valuable international experience.

In 1977, along with her husband Tony Rix, she opened The Travel Broker as a full service agency. By the early 1980's, she began organizing small group custom tours for clients who were looking for a more in-depth and region-specific travel experience. Those travel itineraries included genres such as Food & Wine, River Boat & Barge Cruising, History & Art Appreciation and Literary & Garden Tours under the tour brand of Rhapsodie Tours.

Then Debbie started offering escorted 'No-Fly' senior coach and cruise tours in 1995. From the beginning, seniors were offered a unique and exciting 'No Fly' cruise concept that included 'Home Pickup' and ‘We take care of the Luggage Handling'. Clients would arrive a few days ahead of a scheduled sailing, giving them the opportunity to explore and discover the vibrant and exciting port cities.

While on tour in 1999, one of her travellers suggested she create a tour brand that would specifically appeal to Canadian women. The concept was to provide women, whether single, married, widowed or divorced the camaraderie and security to travel and explore the world together. Canadian Woman Traveller was launched in 2002.

In 2010, after the death of her husband and business partner, Debbie had to concentrate on the administration side of business. It was a huge learning curve. Debbie says, “Oh how I longed for the old days when I was solely a travel agent and tour leader. Learning the business side was demanding – it truly was sink or swim.”

Canadian Woman Traveller in Bali 2012In 2015, Debbie rebranded Canadian Woman Traveller to Today’s Woman Traveller. Debbie says, “Re-branding from Canadian Woman Traveller to Today’s Woman Traveller encouraged a wider range of women to tour. Many times, I received calls from women saying, “I’m from Australia, can I travel with you?’ Or ‘I’m from England. I’m not Canadian, is it ok if I come on one of your tours?”

Debbie is proud that she’s an independent travel agency. She could have taken the easier route and been absorbed by one of the large travel companies but she didn’t want to take that well-worn road. “I’ve got an amazing team around me who genuinely care about me and our success. By maintaining our independence, we can create new travel experiences based on direct feedback from our travellers helping us to ensure total client satisfaction.”

2017 is an important year for Today's Woman Traveller and The Travel Broker: The Travel Broker celebrates 40 years in business and the women's tour division celebrates 15 years!

Lloyd admits her learning curve isn’t complete. "There is just so much we can do in the travel world – so many new and interesting places and tours to explore. I get to meet and travel with amazing people, go to fabulous places and learn history first-hand. I truly have the best job in the world!

Meet Debbie and her team on April 18 in Toronto at the Windsor Arms Hotel at 6:30pm. Please RSVP to This email address is being protected from spambots. You need JavaScript enabled to view it..

TODAY’S WOMAN TRAVELLER -- is for women who enjoy the security and camaraderie of small group tours to beautiful places. They experience the magic of coming together as individuals to share experiences and make lasting friendships. Since 2002, we’ve specialized in easy bookings –insurance, flights, additional arrangements, etc. We offer guaranteed share rates and early booking bonuses. www.todayswomantraveller.com/tours, 1-888-830-5324, This email address is being protected from spambots. You need JavaScript enabled to view it.

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